SANCC Network

美国网络广告公司Quinstreet日前召开电话会议，宣布以总价3650万美元的价格收购Insurance.com网站和域名。这个成交价也刷新了全世界“最贵的域名”排行榜。

据了解，Quinstreet公司此次收购动用了部分现金、股票及期权，总价为3650万美元，但这些收购细节还需进一步确认。

QuinStreet是美国的一家有钱企业，其主要业务是CPL(按引导次数付费)广告，只有当用户索取更多产品信息或者展开其他相关活动时，才会向广告主收费。该公司还提供相应的服务，帮助广告主提升搜索广告的效果。

QuinStreet公司曾在2009年以1600万美元的价格买下insure.com。成交价超过sex.com，创下了当时域名拍卖的最高价。出售insure.com域名的是美国一家保险公司，与2001年该公司购买这一域名的价格相比，上涨了10倍。

在2009年8月，QuinStreet还以1800万美元的价格收购了Internet.com网站的科技贸易业务。

域名投资客吴矛档表示，如果该消息属实，必将会带动整个域名市场价格的上涨。

关于 QuinStreet 公司

QuinStreet, Inc. is an online marketing company based in Foster City, CA with satellite offices worldwide. QuinStreet employs a performance-based advertising model with use of search engine marketing strategies to promote clients on Web sites in a number of verticals, including: education, home services, financial services, business-to-business (B2B), medical/health, brand advertising, and career services.

QuinStreet Paid $35.6 Million for Insurance.com

QuinStreet announces purchase price of $35.6 million for Insurance.com in earnings call

A couple of weeks ago, Andrew Allemann reported that QuinStreet was the buyer of Insurance.com, although the price was not revealed at the time of the news release.  In today’s Second Quarter earnings call with analysts and investors, the company reported that it paid $35,600,000 for Insurance.com. Although this includes the content, I believe the domain name was the primary asset that was acquired, and the content is good for search engine rankings.

A replay of today’s conference call will be available at 8pm EST until August 16, 2010. You can access the recording by calling (800) 406-7325 in the US and Canada, or by calling 1-303-590-3030 elsewhere in the world.  Use passcode 4328774 to access the call. In October of 2009, QuinStreet paid $16 million for Insure.com.